Every company, big or small, uses incentives and gifts to motivate and reward desired behavior from it's stakeholders – customers, partners, and employees. Whether it is to incentivize a sales force / channel partners / distributors to sell more, motivate and retain employees, or send a token of appreciation to customers, incentives and gifts are a key instrument in keeping these stakeholders happy. These incentives and gifts are typically in the form of physical products or digital goods including pre-paid cards.

Even though incentives and gifts are so critical for stakeholder management, there does not exist a simple and complete solution to manage the process by which these are granted and monitored. Today this is done by Excel spreadsheets and depending on vendors such as Amazon, which do not offer an enterprise solution. It is difficult to get analytics on the ROI of these programs resulting in huge waste of capital and very little insight into the efficacy of these programs.